ai

Becoming an AI Translator

8 Feb 2026

Everyone’s chasing GPT tricks, optimising inputs, stacking tools. And yeah — it’s powerful. But here’s what I’ve come to realise: The real edge isn’t using AI - it’s translating it.

ai

The illusion of choice in AI-generated content

10 Jan 2026

In recent years, many brands have turned to AI to generate content at a rapid pace. This shift raises questions about the real nature of choice in content creation.

ai

ChatGPT is a mirror, not a pleaser

11 Nov 2025

I’ve been thinking about how people use ChatGPT. Most see it as a tool that gives answers. But it’s not really built for truth - it’s built to please.

ai

Building fast is easy  -  building right is hard

11 Jun 2025

I read about a company recently — over 50 apps launched, just 3 of them successful. It’s impressive in one sense: the speed, the volume, the ambition.