marketing
Live chat was a big-company luxury
12 Oct 2026
Ten years ago, a shop with a real person in the chat window was telling you something. This is a big company. Everyone else had a contact form.
marketing
Slow marketing
30 Aug 2026
Everyone is publishing more, automating more, testing more. The dashboards look busy. But busy is not the same as effective.
marketing
The illusion of progress in digital marketing
1 Feb 2026
True progress in digital marketing isn't about adopting every new trend; it's about deepening customer relationships and staying focused on core values.
marketing
The importance of storytelling in a data-driven world
25 Jan 2026
In an era dominated by data, the power of storytelling often gets overshadowed. Yet, storytelling remains a critical part of an effective marketing strategy.