build

The problem with building tools nobody asked for

1 Apr 2026

I've wasted months building things that felt useful to me but solved nothing for anyone else. Here's what I learned.

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The real cost of a marketing system nobody maintains

22 Feb 2026

Most marketing systems do not fail loudly. They slowly drift out of sync, and nobody notices until something important breaks.

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Rethinking the role of feedback in product development

11 Jan 2026

Feedback plays a crucial role in product development. It provides insights into user needs and preferences. However, an overemphasis on feedback can lead to confusion.

build

Nano Banana and the death of UGC

29 Aug 2025

Google's 'Nano Banana' may sound like a joke, but it's not. It marks the beginning of the end for UGC companies.

build

After the smartphone: our eyes will be next

12 Aug 2025

I’ve been thinking a lot about what comes after the smartphone. We’ve spent over a decade glued to these tiny screens.

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GPT-5 is near and everything is speeding up

16 Jul 2025

We’re not just watching AI evolve — we’re inside the curve now. GPT‑5 is expected this summer, and if it delivers even half of what’s anticipated, it could mark a new kind of shift.