design
Apple still cares about the invisible work
12 Dec 2025
Apple released a new logo intro. They spent ten days creating it by hand. Most companies would use AI or a quick tool. Apple chose the harder path.
design
When design does the work: why function needs a face
4 Jun 2025
We often think of design as decoration — the layer you put on when the “real” work is done. But in digital business, design is function.