journey

A personal reset in the middle of the AI rush

30 Jan 2026

Over the last days, we tried pushing an idea forward with Moltbot. We experimented, built, tested, and moved fast. And then we stopped.

marketing

The importance of storytelling in a data-driven world

25 Jan 2026

In an era dominated by data, the power of storytelling often gets overshadowed. Yet, storytelling remains a critical part of an effective marketing strategy.

journey

The quiet power of focusing on the core

18 Jan 2026

In the hectic world of digital marketing, it is easy to get swept away by the latest trends. New techniques emerge daily, and many feel the pressure to adopt them.

build

Rethinking the role of feedback in product development

11 Jan 2026

Feedback plays a crucial role in product development. It provides insights into user needs and preferences. However, an overemphasis on feedback can lead to confusion.

ai

The illusion of choice in AI-generated content

10 Jan 2026

In recent years, many brands have turned to AI to generate content at a rapid pace. This shift raises questions about the real nature of choice in content creation.

design

Apple still cares about the invisible work

12 Dec 2025

Apple released a new logo intro. They spent ten days creating it by hand. Most companies would use AI or a quick tool. Apple chose the harder path.

ai

ChatGPT is a mirror, not a pleaser

11 Nov 2025

I’ve been thinking about how people use ChatGPT. Most see it as a tool that gives answers. But it’s not really built for truth - it’s built to please.

build

Nano Banana and the death of UGC

29 Aug 2025

Google's 'Nano Banana' may sound like a joke, but it's not. It marks the beginning of the end for UGC companies.

build

After the smartphone: our eyes will be next

12 Aug 2025

I’ve been thinking a lot about what comes after the smartphone. We’ve spent over a decade glued to these tiny screens.

build

GPT-5 is near and everything is speeding up

16 Jul 2025

We’re not just watching AI evolve — we’re inside the curve now. GPT‑5 is expected this summer, and if it delivers even half of what’s anticipated, it could mark a new kind of shift.