ai

The illusion of choice in AI-generated content

10 Jan 2026

In recent years, many brands have turned to AI to generate content at a rapid pace. This shift raises questions about the real nature of choice in content creation.

motion

Apple still cares about the invisible work

12 Dec 2025

Apple released a new logo intro. They spent ten days creating it by hand. Most companies would use AI or a quick tool. Apple chose the harder path.

ai

ChatGPT is a mirror, not a pleaser

11 Nov 2025

I’ve been thinking about how people use ChatGPT. Most see it as a tool that gives answers. But it’s not really built for truth - it’s built to please.

technology

Nano Banana and the death of UGC

29 Aug 2025

Google's 'Nano Banana' may sound like a joke, but it's not. It marks the beginning of the end for UGC companies.

technology

After the smartphone: our eyes will be next

12 Aug 2025

I’ve been thinking a lot about what comes after the smartphone. We’ve spent over a decade glued to these tiny screens.

technology

GPT-5 is near and everything is speeding up

16 Jul 2025

We’re not just watching AI evolve — we’re inside the curve now. GPT‑5 is expected this summer, and if it delivers even half of what’s anticipated, it could mark a new kind of shift.

ai

Building fast is easy  -  building right is hard

11 Jun 2025

I read about a company recently — over 50 apps launched, just 3 of them successful. It’s impressive in one sense: the speed, the volume, the ambition.

design

When design does the work: why function needs a face

4 Jun 2025

We often think of design as decoration — the layer you put on when the “real” work is done. But in digital business, design is function.