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focus

The quiet power of focusing on the core
focus

The quiet power of focusing on the core

Digital noise can easily divert our focus, but brands that remain true to their core values often achieve lasting success. Simplicity can provide a clear pathway through complexity.
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Toby Karlevid
Don’t fix what’s not broken
focus

Don’t fix what’s not broken

Today’s reflection hit me quite clearly: don’t fix what’s not broken. I’ve always had this drive to rebuild things — new layout, better structure, cleaner code, sharper design. Not because things were bad, but because I believed I could make them better. And maybe I could. But at what cost?
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Toby Karlevid
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