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The illusion of choice in AI-generated content
AI

The illusion of choice in AI-generated content

The rise of AI-generated content creates an illusion of choice for brands, masking a potential loss of authenticity. As many brands rely on the same tools, their messaging may become generic, diluting their unique voice.
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Toby Karlevid
Becoming an AI Translator
AI

Becoming an AI Translator

Everyone’s learning prompts. Everyone’s chasing GPT tricks, optimising inputs, stacking tools. And yeah — it’s powerful. But here’s what I’ve come to realise: The real edge isn’t using AI — it’s translating it.
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Toby Karlevid
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