Toby Karlevid

Marketing Consultant · Digital Strategist · Web Performance Expert

Phone: +43 664 388 78 44

Location: Austria / Sweden

Languages: Swedish (native), German (fluent), English (fluent)

Last updated: September 2025

Profile Summary

Experienced strategist with 25+ years in marketing, audits, and performance consulting. I help businesses clarify their digital presence, improve usability and speed, and align messaging with business goals. Strong at bridging strategy, content, and technology with clear, actionable insights.

Key Roles

2025 – Present
Marketing Manager · PHARMAZIEGASSE®, Austria
Leading brand, digital strategy, and marketing initiatives for a premium natural-cosmetics company. Managing e-commerce, partner onboarding flows, content production, and AI-driven marketing automation.

2007 – 2024
Founder · KARLEVID, Austria
Independent consulting practice focused on strategic audits, web performance, and content clarity for B2B clients.

2017 – 2025
Founder · LONZO, Austria
Built a scalable website service for small businesses. Delivered 100+ lean, static websites with a custom editor, GDPR compliance, and full support.

2014 – 2024
Head of Marketing · LAVAVITAE, Austria
Built the marketing department from scratch. Led brand, content, events, CRM systems, and cross-team growth efforts.

1999 – 2014
Digital Creative · Various Agencies, Austria
Delivered concepts and UX for Red Bull, Nokia, Lufthansa and others. Bridged strategy, design, and tech in major digital projects.

1997 – 1999
Web Developer · Kvinnoforum, Stockholm
Maintained NGO websites, supported digital literacy in the team, and coordinated multilingual content projects.

Education

University of Gothenburg, Sweden
Economics (coursework only) · 1997–1998

Alströmergymnasiet, Alingsås
Vocational Upper Secondary Diploma in Sales & Service · 1992–1994

Skills & Interests

Profile Strengths: Strategic thinker, fast learner, strong under pressure. Known for structured work and practical execution.

Tools: Adobe Creative Suite, Canva, Microsoft Office, ChatGPT, modern AI/productivity tools

Interests: Nature, fitness, hiking — balanced with a lifelong passion for technology and digital innovation.