technology
GPT-5 is near — and everything is speeding up
We’re not just watching AI evolve — we’re inside the curve now. GPT‑5 is expected this summer, and if it delivers even half of what’s anticipated, it could mark a new kind of shift.
Toby Karlevid
I work with founders to bring clarity to complex digital environments. My focus is on building scalable marketing systems, content infrastructures, and performance frameworks that support meaningful business growth instead of surface-level metrics.
focus
Don’t fix what’s not broken
Today’s reflection hit me quite clearly: don’t fix what’s not broken. I’ve always had this drive to rebuild things — new layout, better structure, cleaner code, sharper design. Not because things were bad, but because I believed I could make them better. And maybe I could. But at what cost?
Building fast is easy — building right is hard
I read about a company recently — over 50 apps launched, just 3 of them successful. It’s impressive in one sense: the speed, the volume, the ambition. But it also reminds me how easy it is to fall into the “ship fast” trap without thinking enough about what you’re really building.
design
When design does the work: why function needs a face
We often think of design as decoration — the layer you put on when the “real” work is done. But in digital business, design is function. It’s how trust is built, how conversions happen, and how customers move forward (or drop off).
craft
Keep your clients' WordPress sites running smoothly: Addressing maintenance headaches.
If you run a small agency, you know that the success of your clients' websites can have a direct impact on your own success. An important but sometimes neglected aspect is keeping those WordPress sites running smoothly.