Toby Karlevid

Apple released a new logo intro. They spent ten days creating it by hand. Most companies would use AI or a quick tool. Apple chose the harder path. It reminded me of something Steve Jobs said. The inside of a computer should look as good as the outside. Even if most people never see it.

I’ve been thinking about how people use ChatGPT. Most see it as a tool that gives answers. But it’s not really built for truth — it’s built to please. It fills the silence, tries to be helpful, and gives you something even when it’s not sure. That makes it sound smart, but it can also make it wrong.

Google's 'Nano Banana' may sound like a joke, but it's not. It marks the beginning of the end for UGC companies. For twenty years, user-generated content has been the internet's business model. Reviews, blogs, social posts and comments.

Sometimes, in the middle of a perfectly normal moment, something happens and I react in a way that feels… strange. Almost childish. It’s like I’m not acting from the present, but from something much older.

I’ve been thinking a lot about what comes after the smartphone. We’ve spent over a decade glued to these tiny screens — and while they’ve absorbed almost every tool we once carried around (maps, cameras, music players, even keys), it’s starting to feel like the form factor itself is holding us back.

We’re not just watching AI evolve — we’re inside the curve now. GPT‑5 is expected this summer, and if it delivers even half of what’s anticipated, it could mark a new kind of shift.

Today’s reflection hit me quite clearly: don’t fix what’s not broken. I’ve always had this drive to rebuild things — new layout, better structure, cleaner code, sharper design. Not because things were bad, but because I believed I could make them better. And maybe I could. But at what cost?

I read about a company recently — over 50 apps launched, just 3 of them successful. It’s impressive in one sense: the speed, the volume, the ambition. But it also reminds me how easy it is to fall into the “ship fast” trap without thinking enough about what you’re really building.

We often think of design as decoration — the layer you put on when the “real” work is done. But in digital business, design is function. It’s how trust is built, how conversions happen, and how customers move forward (or drop off).

If you run a small agency, you know that the success of your clients' websites can have a direct impact on your own success. An important but sometimes neglected aspect is keeping those WordPress sites running smoothly.